We live in a world where we rely on SEO tools such as Serpbook for keyword analysis and rankings among others. Such tools help marketers to come up with better strategies that enhance brand awareness so that businesses can thrive. Today, brands have established a presence on social media sites such as Facebook, Instagram, and Twitter. However, having a brand on these sites just doesn’t cut it, you have to implement strategies that will significantly increase brand awareness. Social media platforms serve as an effective means for marketing because of a large number of users on this sites. Come 2021, the number of social media users is expected to grow up to about 3.02 billion. There are many tools available online to get automatic Instagram likes monthly or facebook or twitter followers. Here are some of the strategies that you could rely on to improve brand exposure on social media.
1. Use Visual Content
One of the most effective ways to increase brand awareness on social media is through using visual content. Visual content is known to create a more engaging experience with users, getting the message across much easier. You should create images and graphics that reflect your brand and post them on different social sites. Social media users will most likely share posts with visual content than those that have plain text. Research has it that images create an 85 percent interaction rate on Facebook, while they enhance retweets by about 35 percent.
Moreover, social media sites provide you with creative options that you can rely on to create relevant visual content. Some of the ways that you can use visual content to increase brand exposure include: asking your followers to share your images, telling them to add a caption to your photos, sharing images from an event you recently held and highlighting your team members among others.
2. Do Not Post the Same Content across Different Social Media Channels
Today, there are numerous social sites, some more popular than others. Most brands have created a presence in each platform to reach a wider segment. However, before you post your content, you have to understand that each social site serves a specific demographic. The audience that you will find on Facebook will be different from the one that you’ll find on LinkedIn.
Therefore, you should ensure to customize each post according to the social media channel that you intend to post on. By doing this, you will be able to capture different audiences appropriately, growing your brand awareness. Moreover, your followers will respect your ability to create unique content more compared to brands that copy and paste content across platforms.
3. Personalize Your Content
One of the most effective marketing strategies is creating a personal experience with your potential clients. Customers can relate to your brand more when they see and or feel that they are dealing with a person. This is a strategy that also works if you want to increase brand exposure on social media. Social media users are more comfortable when they see that there is a person behind the brand. You can entice more users by sharing personals stories such as your best meal with your followers. Additionally, you can tell them about your day. Be engaging. And remember to prioritize your potential clients as well, don’t make your stories all about yourself or brand.
4. Have Contests and Giveaways
A lot of people like receiving prizes, I am sure you do too. Rewards make us feel good about ourselves. This is a tactic that digital marketers have adopted on social media sites to increase awareness and stimulate engagement on a brand’s channel. Depending on your brand, you can come up with different contests where followers can participate to win a product or service from your brand. These contests captivate the attention of a lot of users, including those that don’t participate, increasing brand exposure. You can also incorporate exciting games in this contest to keep your followers more engaged.
5. Follow Industry Influencers
Social media users across the globe are in large numbers, and they spend a significant amount of time per day on these sites. Social media users who have a lot of followers are influencers because other users keep up to date with what they post. You could increase your brand’s awareness by following these influencers. You should ensure to look at whatever they talk about. You should take this chance to engage with their followers by answering questions of relevance, and provide feedback to their followers through comments.
6. Guest Blogging
Increasing brand awareness is all about reaching a wide audience, and one way to achieve this is through guest blogging. So, what exactly does this entail? It involves finding a blog or several that post similar content to yours, then you propose an exchange guest blog post. You can write articles that get posted to the other blogs, while they also write articles that get published on your blog. After that, you can share each other’s blog posts on social media. This helps reach a wider audience, gaining your brand more exposure.
7. Take Advantage of Free Social Media Morning Tools
Another effective way to increase brand awareness on social media is by using free social media listening tools. These tools allow you to know what social media users are saying concerning your brand. With this information, you can tailor your brand to reach more people and keep your customers loyal. Interestingly, you don’t have to spend a dime to acquire these tools. Some of the tools that you can use include Icerocket, Hootsuite, and Google Alerts.
Social media is a powerful platform that businesses/brands are using to promote their products, as well as reach numerous customers. Social media users continue to grow by the day, and if you haven’t ventured into social media to promote your brand, then you are lagging behind. There are a couple of social media platforms that provide you with better and intriguing ways to market your brand all over the world.