No doubt, Marketing is the key factor for the success of any store, no matter whether it is a small online shop or a huge retail network. Be sure to have a marketing plan, target audience study and budgeting strategy. Without these things your store is doomed to come through significant ups and downs with every mild change of circumstances. So if you are ready for the adult and long-living business, don’t be lazy to introduce some research and planning into your eCommerce strategy.
Another thing many Magento entrepreneurs forget about is security. Having online store is a serious thing and protecting your business from all kinds of technical problems should be one of your major priorities. Magento backup is an important thing to be introduced. You don’t want to lose all your data on one day, right? For these issues we recommend you to use Amasty Cloud Backup extension, which allows automating this process and making it as easy as ABC. Also pay great attention to the permissions you give and passwords you select.
And finally, having a store, no matter online or offline, is all about the service you gives. Don’t be greedy and let you clients enjoy some loyalty program or season sales. Remember, by letting your customers pay a little bit less, you will earn much more. It’s also a good idea to provide you customers with a special discount on their birthday or in case you simply screwed up (which is, by the way, a perfect way to turn negative experience into positive one). Show your customers your love and they wouldn’t wait to show you theirs.
We hope you enjoyed this article and now are ready to turn your Magento store into of the best ones Internet has ever seen. We wish you good luck with that from bottom of our hearts!