By : Nowadays, gift cards are used by a lot of people around the world. In fact, these cards are useful in many ways, especially when we talk about special occasions like birthdays, weddings and other special occasions. But the question behind them is the origin of gift cards.
How did the gift card trend begin? Gift cards are an important part of everyone’s life, but no one knows of its origin. The card, just like other things, started from scratch. It was just an idea derived from a team at Maritz Travel Company’s Individual Awards. The award offered just a paper gift certificate, which was called Exclusively Yours Cheques or EY Cheques. As the years passed by, these offered checks turned out to be a success, as they are redeemable in so many merchants where they can be used in travel tours, shopping and many more locations.
With its unexpected success, the team brought it to the next level with a well-improved service of paper processing. The speed and quality of the paper had gone into a series of development and improvements. Due to the overwhelming support, the gift cards are now widely used worldwide.
This is the reason why cards are now processed according to what the consumer wants. The lifestyle of the consumer still matters when it comes to giving a gift card. The consumer’s preference is the real issue in choosing a card. Now that technology has increased in demand, the card still goes with it. Aside from the liberation of the consumer, there is the plastic debit card version equivalent of a gift card where you can swipe anytime and anywhere with your gift rewards. It is a cool technology that is just like a pre-paid phone card, where you can swipe for phone calls.The company takes the challenge of creating and launching the newest prepaid value gift card, the Exclusively Yours Card. It is really amazing because you can use it for more than one retail accredited merchant. It addresses the people’s need for easy shopping and hassle-free redeemable rewards. Even though there are also cards that you can redeem at specific stores, it still meets the demands of shoppers depending on their preferred item or location.
Gift cards are the future of shopping. Prepare for the biggest change in the history of the business world – it can be the next card in the digital age.
