When we are searching for a proper email marketing software, it is very important to get one which is not only easy to use but also comes with a bunch of cool options such as it should allow users to create professional emails, show detailed contact lists and automate customer journeys. Some other necessary features include contact management tools, A/B splitting, email analytic reporting, spam filters, interactive email templates and other automated email – marketing tools. In this article, we will review one such software, Pinpointe which not only allows users to enjoy the above mentioned features but also comes with other options.
Features of Pinpointe
Pinpointe comes with a wide range of features with the help of which you will be able to create effective email marketing campaigns for your business.
- Segmentation –
It creates custom sub – groups of contacts and sends only the relevant information to each group and in this manner reduces the likelihood of spam reports.
- A/B split testing –
This feature automatically finds your best – performing campaign. For example, it allows you to create multiple variations of your email campaign and send each variation in equal number to a selected random sample of your contact. After a given time, Pinpointe will automatically determine the best variation and send it to the rest of your contact list.
- Email designer –
This feature allows you to create text – only, HTML – only and multi – part email. You can also create newsletters and promotional emails with this. The email designer and editor also let you import and format text, create tables, change colors, add graphics, and add links.
- Analytics and tracking –
In order to provide you analytic and tracking insights of your email campaigns, Pinpointe integrates with Google Analytics and shows you necessary statistical results such as conversion rates, visitor statistics, and revenues. The best part is, in its analytic reporting, Pinpointe includes social metrics, heat maps, and graphs.
- Automation –
With this tool, a series of messages created by you will be automatically sent to the person as soon as someone subscribes. Moreover, Pinpointe will intervene so that everyone gets personalized emails.
- Price Plans –
Pinpointe offers a flexible range of email marketing for enterprise with reasonable pricing to fit into the budget of any business. Here, you either pay on the basis of the number of contacts in your subscriber list. Or you pay at the rate of pay per email basis. For businesses which send a large number of emails on a regular basis, the contact based pricing comes more handy and for small enterprises which have to send a good number of emails per week, the pay per email package comes more handy. Pinpointe offers a straight 10% discount to users who prepay for at least 6 months.
- The contact based pricing package of Pinpointe starts at the rate of $49 per month for up to 5000 contacts and up to 40000 emails per month it jumps to $74 per month for up to 10000 contacts and up to 80000 emails per month, $245 per month for up to 50000 contacts and up to 300000 emails per month and $898 per month for up to 200000 contacts.
- In case you have more than 200000 contacts, you have to contact Pinpointe.
- Pinpointe also allows custom pricing to its users. With this, you will be able to send 6 emails per month to all contacts of your contact list.
Now, the above mentioned plan is for core business which has to send emails on a regular basis to a large number of recipients. If your business is middle sized or small sized one and you don’t need to send emails on a regular manner, all you need is to send a few emails occasionally then there is a cheaper and better price package for you. Here, you have to purchase email credit and each email credit lets you send one email. The more email credits you buy, the cheaper is the cost of the next email credit. The best part is, unused email credits roll over each month for up to a year.
- The cost of buying 25000 email credits is $245 and that of 50000 emails is $450. Likewise, you are allowed to purchase up to 1 million emails which will cost you $2850.
For businesses which require to send 250000 to 10 million plus emails a month, there is Pinpointe’s Enterprise edition. It is a cloud – based and multi – user package. And if you send more than 100000 emails a month, Pinpointe offers you a dedicated IP address at the rate of $50 per month. This one is a completely optional package. In order to choose the correct plan for your business, Pinpointe offers you a 14 – days free trial.
Pinpointe Video Introduction
Pinpointe is one of the best email marketing software currently available in the market. We recommend you to use this wonderful software to give your email marketing campaign a boost. Do let us know about your personal experience of using Pinpointe as an email marketing tool in the “Comments” section below.