Every business owner with a website needs to be aware of the importance of Search Engine Optimization or SEO as it is also called. For this reason, your digital marketing advisor is likely to stress on an optimum strategy to conduct SEO or optimize your website for search engines.
What is the Hype About SEO? And, Is it Really such as Big Deal?
Like founder of Titanium Marketing, Arman Sadeghi explains, “If you want traffic or visitors to find your website from among the thousands others on the internet advertising similar products, then you absolutely need SEO.”
When a user needs to look for a product or a service, she will type in the necessary keyword in the search bar of her browser like Google, Yahoo, Safari, or any other. The search engine will match her query against the millions of websites on the internet and show her a list of sites that have the product she’s looking for.
By optimizing your website for search engines, you make sure it has the important keywords that describe your product in the information presented on the website. That’s because, you want the search engines to find your website and place it where the user can find it most easily.
Once the user lands on your website, she is likely to check for the product she needs and possibly, place an order. As the volume of visitors landing on your website increases, you could raise sales and make a success of your business.
Search Engine Optimization is a Low-Cost Marketing Tool
Proper SEO has the potential to bring buyers to your business and make you successful. Further, you don’t need to spend a whole lot of funds on this marketing strategy. You’ll only need an economical refurbished laptop, download a great content marketing system (CMS) for free from the internet and get started. Choose from one of the most popular ones like WordPress, SilverStripe, Joomla!, TextPattern or any other. Rest assured that SEO is one technique that is likely to give you great returns on investment and continues to remain the best way to get organic traffic for your website.
Search Engine Optimization Involves More
Whatever CMS you choose, know that SEO is not just about adding the right keywords and key phrases. It involves a lot more intricate strategies. To ensure that your website is easy to find, here are a few factors to keep in mind.
Make Sure You Add the Right Meta Titles and Meta Descriptions
Most content marketing systems come with plug-ins that are preprogrammed or available on the internet. For instance, the Yoast plugin for WordPress. It guides you on the number of times your keyword should show up in the body of the article. It will also help you add the Meta Title and Meta Description that Google picks up. The Meta Title is the heading that Google displays on search engine results to show users what the content is about. Similarly, the Meta description is a short introduction that you can add. Yoast will help you with green and red indication bars so you have the optimum number of characters in place complete with the keywords.
Make Sure to Publish Fresh Relevant Information Regularly
Publishing fresh content that has the keywords for search engine optimization helps establish you as an authority in your particular sphere. You can talk about what the products do and how they can make life easier for your customers. In addition, you can offer expert advice and information on related topics. For instance, say, you’re marketing medicines. You can publish any number of articles on ailments, how to avoid them, symptoms, precautions, and treatments.
Make Sure the Images You Add Have the Right Alt Texts
Images add visual appeal to your content and break up the body of the text. In this way, it is easy on the eyes and attractive to look at. But, you can also use the images for SEO. Before uploading pics, add the right alt texts that indicate to search engines what the text is about.
Make Sure You Link to Authoritative Sites
When you add links to authoritative sites, you establish credibility to the articles and blogs. Readers are assured that you have carefully researched information before presenting it to them. Further, you raise credibility in the eyes of search engines as they crawl the internet looking for good content to display to users.
Make Sure Your Website is Compatible with All Devices
Given that more people prefer to browse the internet using devices other than the conventional desktop computer, you need a website that is compatible with any device. For instance, make sure your website works on tablets and mobile phones. Keep in mind that any site that is not compatible with these devices is likely to be overlooked by search engines. As you can see from the graph below, mobile browsing has taken over computer browsing almost entirely.
Source: Mobile Marketing Statistics
Make Sure You Have Social Media Plugins
Having a web presence keeps you ahead of the competition. As an article on Forbes reports, 80% to 90% of buyers are likely to check online for reviews of users of a product before they consider buying it. So you see, in addition to a great website, you also need social media plugins so customers can talk about their experiences with your products.
In Conclusion – You Need Search Engine Optimization for Success
Search engine optimization is now not just a marketing strategy, it has become an essential to ensure the success of your business. Develop a great website and web presence, and you can keep pace with the fast-evolving sphere of digital marketing.
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