In today’s world, email marketing can be a handy tool for your firm. Irrespective of whether you own a small or a big firm, you should indulge in email marketing for the sake of your company. SendPulse might be the best email marketing platform for your business. It is one of the very few Email Service Providers (ESPs) in the market that provide multiple channels of communication with your audience that includes web push notifications, bulk SMS, and bulk email. In this article, we will provide a brief review of SendPulse. In the 2016 event of THE NEXT WEB SCALE, SendPulse was one of the 3 finalists and was recognized as one of the best startups of 2016.

How to get started with SendPulse?

We have provided a stepwise guide on how to get started with SendPulse:

1. All you have to do to get started with SendPulse is create an account with it and sign in to your account.
2. Next, you have to create an email list. Youcan import from somewhere else. (If you have opted to create a list from scratch then you can also design the subscription form manually.)
3. After successful creation of the email list, add it to your website.
4. As soon as the subscription form is embedded on your website, you will be able to collect personal information of your subscribers.

Up next, we will discuss the features offered by SendPulse. Let’s start straight away.

1.     Sending Email –

SendPulse offers you a range of pre-designed responsive email layouts and templates. You can also create your own design with the help of Drag And Drop Email Template Editor. The best thing is that SendPulse offers both text-based and HTML-based email templates. The pre-designed email templates are categorized in an organized manner and some o them are exclusive for specific industries. We recommend you to use pre-designed email layouts and templates of SendPulse in order to save time and effort.

2.     Auto-responders –

You will be able to setup email automation for your website. There are 3 kinds of auto-responders offered by SendPulse:

1. As soon as a user subscribes to your blog, he will receive a series of emails.
2. An automated email invitation or wish for special occasions like a birthday.
3. As soon as a certain condition is met, the subscriber will get a triggered mail.

All you have to do to set up an Auto-responder is, you have to click on ‘Create an Auto-responder’ button and fill up the subject of email subject, and text. Moreover, you will also be able to add triggered messages to this chain.

3.    A/B Tests –

In order to improve the results of your email campaigns, there is an extensive A/B testing option where you can choose your own parameters for comparison. An A/B test can be further segmented into different percentages. And finally, for the final mailing, additional options can be applied.

More precisely, A/B testing is used when you have no idea what will bring better metrics of open rates and click rates. With SendPulse’s A/B test, you will be able to know how to improve the text, the location of the text, the subject line, the pre-header, the size and font of heading, the number of links, and photos.

4.    Web Push –

This service allows you to create and send personalized messages to your subscribers. They will eventually see these notifications on their very own device even if they are offline on your website. (If you are a tech savvy guy, you will be able to handle the feature of Web Push and Triggered Auto Responses so well that notifications will be automatically sent to your subscribers. It will not only engage the existing users more but also attract new visitors and will boost the overall traffic.) All you have to do to add web push notifications to your website is follow this simple stepwise guidance:

1. Click on ‘Push’ and then click on ‘Add new website’ on the top menu bar.
2. Enter your website URL.
3. Follow the on screen instructions.

This feature is free with all the tariff plans of SendPulse so it is simply an added bonus!

5.    Email Analytics –

To be honest, just sending emails will not make your business bloom. Moreover, you have to be sure that the investment you are making for this email marketing is not just a waste of resource. You have to keep an analytic track of your email campaigning performance. SendPulse gives you a metric analysis of click rate, open rate, click chart, error statistics, geographic stats, unsubscribe rate, statistics by a device and many more. SendPulse offers a ‘send emails to unreads’ feature which can raise the open rate of the email marketing campaign by as much as 30% to 50%.

6.    Customer Service –

SendPulse offers a 24*7 customer care service via phone, chat, and email. You can contact the customer care service for not only queries but also for basic terminology explanation and detailed information of any of its features.

7.    Plans –

SendPulse comes with a range of plans starting from a ‘free’ plan to ‘pay as you go’ plans to ‘list based’ plans to VIP plan. However, the VIP plan is only for business owners who already have more than 1 million subscribers.

• Free Plan –

Under this plan, you will be able to send about 15000 emails per month to a maximum of 2500 subscribers. It is a wonderful plan to start with!

• Pay as you go Plans –

You might not need to send emails on a regular basis. In that case, this is the most suitable plan for you. It is more like a prepaid plan. You pay for the number of emails you send in total. The package is listed below:

1. 10000 emails – $32
2. 25000 emails – $70
3. 50000 emails – $125
4. 100000 emails – $212
5. 250000 emails – $440
6. 500000 emails – $812

• List Based Plans –

You can opt for the list based plans if the free plan is not enough for you. The plans under this list are listed below:

1. 2500 subscribers – $9.85 per month
2. 3000 subscribers – $29 per month
3. 4000 subscribers – $32 per month
4. 5000 subscribers – $35 per month
5. 10000 subscribers – $53 per month
6. 25000 subscribers – $108 per month

8.    Artificial intelligence –

15% is the average email open rate, which you can raise up to 25% with the help of SendPulse. An artificial intelligence (AI) system has been integrated with SendPulse’s algorithm which increases the open rates by over 30%. SendPulse’s AI system tracks a user’s behavior in terms of time of email opening, time zone, type of content, preferred layout, communicational preference, previous product purchases, and other factors. Collecting these information’s, the AI predicts the best time and the best channel to go to the subscriber.

Conclusion:

If you are looking for an easy to use and cheap communication marketing solution with efficient functional ability then SendPulse should be in your list of choice. Try the free version of SendPulse and if you are happy with the service and look to expand your online business then opt for the paid plans later.