Now that you’ve taken that leap of faith and started your business, you’re probably wondering how you can make it better. What’s the secret to becoming the next Bill Gates or Mark Zuckerberg? Well, that’s a tough question to answer, but here are two really easy ways that will get you a lot closer to the empire you’re dreaming about.
Nobody likes paperwork, but it’s a part of any good business. Smart business people work smarter and not harder. The best way to do that is to get a computer to do it. Yes, the payment processors software, the mass emailing software, website builders – all of them. Use them to your advantage. You may be brilliant enough to start your own company, but you must admit that you don’t know everything. So, outsource and find the person (or software) who is an expert. The first software to consider if you are new is payment processors software. How frustrating would it be to find the client company, provide it with its requested goods or services, but have no idea how to handle the payment? Don’t let that happen. Outsource like the big organizations do and use software designed for businesses! If you’re still not sure what to use, consider a hub that finds the software that’s best for you.
Imagine having a group of people to talk to who truly understand the struggle of building a brand from the ground up. That’s what networking and connecting with other small businesses is like. Find local business groups online or in real life with whom you can connect. Keep the mindset that there is room on the top for everyone because there is strength in numbers. Yes, someone might be in the same field or business as you, but their audience or exact clientele might differ. Besides, there are often other small businesses that are not the same as yours, but perhaps they complement your business. Just think about what could happen if your video production company met a graphic design company. You could come up with a mutually beneficial package to pitch to clients. Business is very tricky, but it never hurts to have a friend company in the same boat as you, if you ever need one.
Use Social Media
It’s the first thing consumers look for to check if a company is reputable, even the big companies. It is Facebook, Twitter, Instagram, and so on – all of them. If you’re not on social media to promote your business, you are doing yourself a disservice and losing out on lots of clients. Put your name out there and connect with consumers. Social media is important whether your small business has been around for thirty years or three months. Especially since most American consumers spend almost three hours a day online. If that’s where the consumers are, then that’s where your company needs to be too. So, make your company social! Build a strong brand through recognizable photos, maybe even consider a brief company slogan, and don’t forget to link your company’s website so potential clients can easily find you and your services. And if you don’t have a website – you should create one! Websites exude professionalism. They are also super easy to create and maintain.
You might have worked too hard on your business plan but have not seen the results you expected. Try out the simple tips above and watch your business grow rapidly.